Making School Projects Visible: Communication Tools for the Digital Age

Description

Although many schools carry out a lot of significant and innovative projects and international initiatives, much of this effort often remains invisible outside the classroom.

Unfortunately, when schools struggle to communicate what they do and why it matters, opportunities for recognition, international collaboration, and community engagement are easily lost.

This course is designed to provide principals and staff with key marketing strategies and ICT tools to help them support their school’s communication and visibility, helping them to promote projects and results in a clear, ethical, and effective way.

The focus will be on strengthening the digital presence and public communication style of the school as an institution.

During the course, participants will explore crucial strategies to enhance educational communication and visibility, learning how schools can best present their work to families, local communities, and international partners.

Thanks to practical workshops, they will have the chance to experiment with digital tools to plan and create engaging multimedia content such as short videos, effective and user-friendly school websites, articles, and all kinds of visual materials that can help showcase educational activities and projects.

It will also be shown how to use social media in a professional and sustainable way, aligned with the school’s identity and mission.

Finally, particular attention will be given to communicating school projects such as Erasmus+ and eTwinning initiatives, open days, and local community events, in order to define a coherent and authentic school voice, equally effective across different platforms.

By the end of the course, participants will be able to apply these strategies to their own educational projects, having learnt how to confidently use ICT to create, promote, and maintain an active professional online presence.

They will leave with tools and ideas to plan and implement simple communication strategies tailored to their school context, perfect to make their work more “digitally” visible, to strengthen their reputation, and to share good practices within a wider educational community.

Concept by Ana Bučević Romić

Learning outcomes

The course will help participants to:

• Recognize why visibility and communication matter so much for educational institutions;
• Communicate school projects and initiatives in a clear and effective way to families, institutional partners, and the local community;
• Plan simple visibility strategies to share educational results and good practices;
• Use digital and ICT tools (websites, video, social media) to present school activities effectively;
• Enhance school-community engagement through accessible communication;
• Develop practical digital and communication skills to support their school’s public image.

Tentative schedule

Day 1 – Introduction to the course

• Introduction to the course, the school, and the external week activities;
• Icebreaker activities;
• Presentations of the participants’ schools.

Theoretical foundations of marketing and visibility

• Why video works: communicating school life, values, and projects;
• Vlogs, short videos, and simple storytelling formats for schools;
• Workshop: Vlogs, short videos, and simple storytelling formats for schools –Recording short videos to present school activities or projects;
• Group discussion: How video can strengthen school–family and school–community connections.

Day 2 – Visibility and commucation in schools

• What is a vlog, and how to use it to promote teaching work;
• Planning topics and questions for vlogs;
• Recording and editing a short vlog;
• Group discussion: how vlogging can increase teachers’ visibility and recognition.

Day 3 – School websites and digital presence

• What is the role of ICT in modern education?;
• What makes an effective school website;
• Workshop: creating a website (Google Sites or WordPress);
• Case studies: examples of successful school websites.

Day 4 – Creative Digital Tools for School Promotion

• Working on various promotional ICT tools such as Genially, Padlet, Miro, Mentimeter, and others;
• How to creatively use ICT tools for visibility and promotion;
• Workshop: Designing interactive presentations and visual content for school communication – Choosing the right tool for different audiences (families, partners, community)

Day 5 – Writing, social media, and long-term visibility

• Writing short articles, news posts, or blog entries for school platforms;
• Adapting language and tone to different audiences;
• Overview of digital platforms and their educational use;
• Using social media responsibly to share school activities and results,
• Building a simple, sustainable visibility plan for your school;
• Group reflection: how to maintain consistency and recognition over time.

Day 6 – Course closure and cultural activities

• Course evaluation: round-up of acquired competences, feedback, and discussion;
• Awarding of the course Certificate of Attendance;
• Excursion and other external cultural activities.

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